The Hub Johannesburg launches innovation competition

2012 February 28
by Ismail Dhorat

The Hub has launched Culture Shift is a 6-month ideation and support  program for innovators from the creative, commercial  and digital sectors. Its overall objective is to develop  and realise practical solutions for sustainable impact. Starting off with a 3-day Innovation Weekend on March 23rd to 25th, Culture Shift provides:


R50,000 seed funding and mentoring by seasoned entrepreneurs and investors. During the Innovation  Weekend, 35 participants will go through the following intensive process:
Friday 23rd March (from 2pm): Ideation Day | local  needs analysis, idea generation and team formation
Saturday 24th: Hack Day | concept development and prototyping solutions
Sunday 25th: Pitching Day | pitch to investors and awards Awardees will subsequently benefit from a 6-month  ‘Mentoring & Fruition’ support program designed  by the Hub Johannesburg, consisting of mentoring, building investor relations and opening opportunities through  relevant networks.

Culture Shift is an international initiative and will concurrently take place in Johannesburg, Nairobi and Lagos.

What’s in it for you?
• Connect with inspiring like-minded people
• Access to an Ideas Lab with impactful innovations
• An opening to access seed funding and business mentoring
• Access to a high-energy, collaborative and funInnovation Weekend!

Who should participate?
• Technologists, such as web and mobile app-developers
• Social entrepreneurs and institutional changemakers
• Creatives from the arts, design and cultural sectors.
As a participant you share the following characteristics:
• You have a deep passion for your work
• You are excellent at what you do
• You are committed to making a positive impact on society

Johannesburg: Apply Here

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