Bongoza, a search engine for Tanzania

2008 June 9
by Ismail Dhorat

Bongoza is Tanzanian search engine that was launched in 2005, completely bootstrapped and funded by founder Ali Damji. Bongoza currently only indexes Tanzanian webpages but there are plans to expand into other markets in East Africa like Kenya, though they have to go up against Google since as Google already has localized version.

Bongoza also features a local directory of services and business which is being populated at the moment, and there are plans to add classified ads with automatic payments via mobile. I compared the results for the search term ‘Business’ on Bongoza to Googles (advanced search) . The first listing for bongoza directed me to a business directory hosted on while Google’s result pointed to the yellow pages directory for Tanzania. There are also plans to also rework the algorithim to ensure better relevancy.

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